Your ACES & PIES data, as the shopper sees it

Most of your product data reaches retailer pages just as you sent it. When some of it doesn’t, nobody knows until a part comes back or a sale is lost. True View Audit reads those live pages, compares them with the data you sent, and shows you what’s worth fixing first.

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Automotive only, since 2013. 300,000+ product pages audited.

Fix in due course

Add the product videoIt’s in your PIES, but not on the page yet.

Add the missing features4 of the 6 features and benefits you sent are on the page.

Fix soon

Correct the materialThe page says steel. The part is aluminum.

Fix first

Correct the primary imageIt shows a different part.

Add 3 vehicles that fit11 of 14 fitments listed: three sales the page can’t make yet.

Impact on sales and returns

Fig. 1. Findings for one illustrative SKU at one retailer. TVA scores each finding by its effect on sales, lost revenue and avoidable returns, and sorts it into three priorities.

What happens after the data leaves the PIM?

Feeds are mapped, trimmed and reformatted on the way to every retailer. Images get swapped, fitment gets cut short, attributes go missing, and none of it shows up in your PIM.

TVA gives brands and retailers the same view of the page the shopper sees, so you can clean the data up together.

Illustrative drawing of one SKU side by side. Left, the brand’s ACES and PIES data. Right, the same product on a retailer page: the title matches; the primary image shows a different part (D); it lists 11 of 14 vehicles that fit (E); it said steel where the part is aluminum, now corrected and stamped fixed (C); and the product video is not on the page (A).
Fig. 2. One SKU, side by side. Lettered items match Fig. 1.
Illustrative drawing of one SKU side by side. Left, the brand’s ACES and PIES data. Right, the same product on a retailer page: the title matches; the primary image shows a different part (D); it lists 11 of 14 vehicles that fit (E); it said steel where the part is aluminum, now corrected and stamped fixed (C); and the product video is not on the page (A).
Fig. 2. One SKU, side by side. Lettered items match Fig. 1.

What TVA reads on every SKU

Each data point gets a plain reading: green where the page matches what you sent, orange where it’s worth fixing, grey where it’s missing. Every result can be filtered by product category.

See the Issue Explorer
ItemData pointWhat TVA compares
1TitleThe title on the page against the manufacturer’s suggested title.
2DescriptionWhether it’s there, complete and close to the description you supplied.
3Features & benefitsEach feature and benefit in your PIES, read as present, different or missing.
4PriceThe price shown on the page, with MAP noted alongside.
5AttributesSize, finish, material and the rest, against your PIES.
6FitmentEvery make and model you sent: what’s missing, and what’s listed that doesn’t fit.
7Primary imageWhether the primary image shows the correct product.
8Video & assetsWhether your product videos are on the page, and how many media assets it shows.
9ShippingWhether the page shows the part can ship to the shopper.

Read against your ACES & PIES

300,000+ e-commerce product pages audited against ACES and PIES data

One list for your team and your retailers

Mark each finding to fix or to ignore. TVA turns what you marked into a report card and an action plan, with a link to every SKU and the data needed to correct it.

Share it with your content team or your retail partners, so everyone works from the same list and the data gets cleaned up at the source.

  • Side-by-side comparison of your data and the page
  • Tag each finding to fix or to ignore
  • Comparisons as a table, CSV or JSON
  • A report card and action plan to share
A TVA report on demo data: an overall score of 3.6; priorities of 35 critical, 94 moderate and 90 minor findings, each with its definition; and a reading for each data point.
A TVA report on demo data: overall score, the three priorities, and a reading for every data point.
TVA priorities on demo data: 35 critical, 94 moderate and 90 minor findings. Critical: issues that require immediate attention. Moderate: issues that should be addressed soon. Minor: issues that can be resolved in due course.
A TVA report on demo data: overall score, the three priorities, and a reading for every data point.

Built for brands, useful to retailers

The same audit works from either side of the feed.

ItemWhoWhat TVA shows you
1BrandsHow every retailer presents your products, against the ACES and PIES you publish, with one clear list to share with each partner.
2RetailersYour own frontend against the manufacturer’s data, so what you publish matches what the brand sent.

MagnaFlow Group has had great success utilizing TVA to audit product content and improve content quality on the market. TVA has allowed us to quickly and effectively verify that content is accurately consumed and displayed by our trading partners.

Josh L., Product Content Manager, MagnaFlow Group
Read the MagnaFlow case study
MagnaFlow

Guides

Three places to start, depending on what matters most to you this quarter.

ItemGuideWhat it covers
1Reduce returnsThe fitment, image and attribute gaps that send parts back, and how to find them.
2Boost your salesMissing fitment, media and product information that cost a sale.
3Protect your reputationComplete, accurate pages that earn a shopper’s trust.

Getting started is simple

Send us what you want checked, and we’ll set up the first audit with you.

You send

  • The SKUs to check
  • The websites to check
  • ACES and PIES files for the brands (we can help with this)
  • How often to audit (or run audits on demand)
  • Who to notify when an audit is done

You get

  • A dashboard login with every report
  • A notification when each audit is done
  • Email support from the Bridge Below team

Book a test drive

See TVA working on your own data. Book a demo, or send us up to 100 SKUs and we’ll check them for free.

Email

[email protected]

Phone

334-444-2942

Offices

Anaheim, CA
Auburn, AL

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